Get Fabienne Frederickson’s wonderful networking book at no charge
Fabienne Frederickson is fast becoming one of my very favorite client attraction coaches. She gives good advice and she seems to really care about us solopreneurs. I found out the other day that she...
View ArticleTame your Marketing Monster in Acton, MA, on February 16
Does marketing make you cringe? Do you think it’s tacky or distasteful? Or maybe you don’t hate marketing in general. You just hate doing it. It feels selfish or uncomfortable. If your vision of...
View ArticleThe Best Kind of Selling
I was at Trader Joe’s checking out their food demo. It was a flatbread pizza with lots of great toppings, but I couldn’t try it because of my wheat sensitivity. So when Bob, the food demo guy, offered...
View ArticleMany New Offerings for You!
I have been busy as a bee working on some new offerings for you. My new theme is “Taming the Marketing Monster” and in fact, I’ve decide to change my company name and branding. I even have a monster,...
View ArticleWhy I Believe in Angels
I probably believed in angels before this happened. But this sealed the deal. Shortly after I left my marriage, nearly 10 years ago, I started seeing the number 222 everywhere. On the microwave clock,...
View ArticleWhat would you really say in an elevator?
“What do you do for a living?” How do you answer that question? Every solopreneur is told to have an elevator speech. But we usually craft them very carefully and only use them at networking meetings,...
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Sales Letter Hype (what not to do)
Just for fun.. I was digging through some old files and found something from my copywriting days. While I’d seen plenty of excellent copywriting, I’d seen more than my share of hype-filled sales...
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Gluten-Free Muffin in a Mug
What does this have to do with marketing? Nothing, but it’s Sunday! So relax. Actually, good health has a place in marketing and certainly in coaching. Everything you do comes from who you are and...
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Black Friday without the Crowds
If you hate crowds as much as I do, you’ll be glad to know that online businesses are getting into the act. Today I replaced my burnt-out iPod 3 with a new iPod 4. I’d have paid Apple $80 to replace...
View ArticleMy Christmas Buttermilk Miracle (or Why I Love Easy World)
One of the coolest things I discovered this year was Easy World. Julia Rogers Hamrick wrote a book called Choosing Easy World. When you invoke it, life just gets easier. . How do you invoke Easy World?...
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